The gaming sector is fast paced and competitive and retaining customers within such a saturated market is challenging. Customer acquisition is increasingly difficult and CPA (Cost per Acquisition) is hitting the roof. You invest considerable time and money attracting traffic to your website, but you must ensure that you also have a secure and robust payment services provider that has the capacity to support the conversion and retention of these customers.
We have an extensive book of gaming clients spanning online casino, poker, bingo, sports betting, social gaming, spread betting and foreign exchange. We have maintained secure, long-term relationships with our gaming clients, supported by our reliability, sector expertise and unsurpassed customer service. Clients include Paddy Power, 32 Red, Boylesports, 188Bet and Betsson.
Gaming operators require an effective fraud management solution to minimise instances of false positive transactions and to maximise customer satisfaction. We enable you to take control of your fraud management without compromising on legitimate sales. Detect suspicious transactions effectively by screening your transactions against a range of fraud checks that can be tailored and tuned to your channels and markets. All of this powerful functionality is accessible through a straightforward and intuitive interface so that you can take control of your own fraud management.
Additionally, our Corporate Account Management team can provide expert support to help you minimise the operational costs associated with chargebacks while maximising post check-out conversion.
Our real-time decline analysis tools give you greater visibility on the reason for transaction declines. This extra information can help you to take the appropriate action to convert where you might otherwise have lost the sale. We give you access to an extensive range of payment methods so you can offer a relevant alternative where the customer’s card has been declined.
We also help you to analyse declines over time to identify patterns and make improvements that will help conversion.
Incremental Revenue Through DCC
With global expansion comes the necessity to facilitate multiple currencies. Our Dynamic Currency Conversion (DCC) solution provides a reliable and straightforward way for your international customers to pay and play in their own currency. This allows for a positive and convenient customer experience.
Our DCC solution also provides an additional revenue opportunity via commission on the foreign exchange margin. The Corporate Account Management team will provide on-going expert guidance to maximise your foreign exchange profitability.
Seamless Multi-Channel Customer Experience
As well as catering for desktop and laptop users, gaming operators must deploy an effective mobile strategy to offer a seamless customer journey and positive customer experience regardless of the device that the customer uses to pay.
Our Hosted Payment Page is fully responsive and renders correctly on all platforms including mobile. It is fully customisable to facilitate consistent branding throughout the user experience, from browsing to payment. This reinforces brand security and trust and ultimately, improves conversions. Combine this with our cross channel tokenisation, which facilitates one-click checkout across all devices, and our suite of flexible APIs, to build a market leading mobile solution for your customers.
Whether you are focused solely on the UK market, expanding into Europe or already established as a global operator, you will be aware of the complexities of gambling laws, regulations and licence issuing across different jurisdictions. Understanding individual markets and keeping up to date with subsequent opportunities and restrictions is core to any expansion strategy. We understand this, and our dedicated Corporate Account Management team is on hand to advise you.
We have an established and comprehensive acquiring network. We can offer domestic processing in all the major ecommerce markets and global access through our connections into all UK international acquiring platforms. In addition, we have integrated into all the major European Alternative Payment Methods (APMs) to ensure that your customers can pay through their preferred method. Our flexible platform enables us to integrate new payment methods within 6-8 weeks.
Customer Service and System Resilience
At Realex Payments, we never lose sight of the fundamentals – a reliable payment platform and good customer service. We offer a robust service with the capacity to manage any peaks in volume and our technical account management team is on hand to provide expert advice across all elements of the payment value chain. All members of our account management team are technical and payment experts who can help you to optimise your payment process for maximum conversion.