Announcing our latest partner, Veridu!

Our latest Realex FinAppsParty partner, Veridu, is the company bringing trust to the Internet. They’ve just come on board for the Realex FinAppsParty, so they will be making their brilliant SDKs available to developers at our upcoming hackathon on the 11th and 12th March 2016.


If you haven’t heard of Veridu yet, here’s a brief overview. They understand a digital footprint like no other and use it to help companies that sell online to separate the good buyers from the bad buyers.

Sounds cool right? Well, they do a lot more than that. We sat down and grabbed 5 minutes with their team to talk about their exciting plans and their hackathon ideas…

Welcome on board! Tell us about Veridu in 15 seconds…

15 seconds.. here it goes! We help companies verify the integrity of an online customer without delaying the transaction. We do this by creating a seamless authentication process that doesn’t impede the buyer in his quest to purchase from your business!

We analyse and verify the identity of the buyer in real time, and can gather additional insights about them to enhance your marketing activities. What we gather is up to you – maybe you want to identify frequent travellers, students or pet owners? Consider it done!

So, in three steps, that is less fraud, more online conversions and more insights for marketing? That’s a beautiful hat-trick, Veridu…


We think so! We’re proud to be working with some truly innovative companies, both big and growing, such as Payfriendz, Durise and The Real Asset Company. We help businesses like these to manage fraud while minimising the number of good transactions they decline.

That keeps their customers happy and builds loyalty. We are reducing fraud in such a way that it doesn’t annoy the 99% of good users out there – and instead, we help to build positive relationships with customers.

So you keep the fraudsters out and let more good buyers in? We like it. How do you do this?


We’ve created sophisticated algorithms that rate the credibility of a person’s digital footprint by calculating how long it would take to fake. We also use the information in their footprint to provide our customers with deeper pre-transaction insight into their customers.

That allows them to instantly tailor the online experience to an individual – displaying the right products on the first page or offering relevant loyalty programmes.

Speaking of loyalty, thank you for coming on board as our partner for the Realex FinAppsParty. What APIs / SDKs are you offering to challenge our developers?

Here is a link to our SDKs, which we hope will help developers prepare. Our APIs and SDKs are designed to give full flexibility. We want developers to truly customise the solution as they wish, so there is lots of room for manoeuvre!

Our developers love a bit of flexibility, so what would you love to see in a winning hackathon entry?

We are really open-minded… probably the most interesting use cases would combine a Veridu solution that relates to both the mobile user experience and payment experience. These solutions could either be related to mobile, mobile loyalty, mobile payments or any combination really.

Did you say mobile? Realex Payments’ new mobile SDKs will take just 5 minutes to integrate! What is your view on the future of mobile as a selling device?

Great! Yes, the internet has revolutionised how we transact and smartphones are taking the next step in that revolution. We want to bring trust to the internet and the mobile buying experience.

Jim, our Head of Swag here at Realex, recently gave his top 5 tips for a hackathon. Do you have any tips you would like to share?

We’d like entrants to draw the line between keeping fraud to a minimum and giving mobile app users a seamless experience that gets them spending!

Sounds good to us! Thank you to the team at Veridu for chatting with us and we look forward to partying (and working) with you at the Realex FinAppsParty in London!

The Realex FinAppsParty is the best party in town. On the 11th & 12th March 2016, developers will compete for a £15,000 team prize for the most innovative mobile application using our partners’ mobile SDKs.

Once you are done with your app, there is only one thing left: you will need to integrate our seamless payment checkout. Don’t worry, this won’t take long!

We will be making available our forthcoming mobile SDKs which will take as little as 5 minutes to integrate.