As 2016 nears its natural end, we wanted to take a little time out, to celebrate some of our client’s tremendously festive endeavours.

We have some very creative clients, who this year, have gone all out to spread some Christmas cheer and wow their customers both on and off line.
Over the past few weeks, we’ve been keeping a firm eye on marketing campaigns, customer loyalty programs, success stories and just all round crackers of ideas.  We couldn’t mention everyone so this really is just the briefest of snapshots.

Before we commence calling out our 2016 Christmas Checkout Heroes, let us wish each and every one of you a merry Christmas and a prosperous New Year. We’ve lots planned for 2017 to help you reach and smash your sales targets, win new customers and retain lifelong fans.

Ok, so here goes:

Hairy Baby’s quest for world domination


Everyone’s favourite Irish clothing company and sultans of pun, Hairy Baby have announced in supreme style that during November, they shipped to 26 different countries compared to 20 countries in November 2015.

Export sales increased in value by 100% this November with sales to Australia and New Zealand having grown by 200% and 400% respectively”.
The team at Hairy Baby are offering free worldwide shopping on orders over €70 which has had a really positive impact on their sales numbers.

Hairy Baby creates its own Irish themed graphics with a uniquely humorous spin and sells them on apparel such as t-shirts, hoodies and accessories.
In addition to their online shop, they also sell in Cork and Dublin airport and this year launched a pop up shop in Douglas Shopping Centre Cork.

Lily O’Briens Naughty or Nice Snowglobe


When it comes to chocolate, you won’t get more luxurious than the award winning chocolates from Lily O’Brien’s. With chocolate an obvious choice for Christmas, the lovely folks behind Lily O’Brien’s decided to transform their website and online shop into a winter wonderland.

Arriving on their homepage in the run-up to the festive season, you’ll have seen a “Have you been naughty or nice” competition which asked entrants to shake a snow-globe to be in with a chance of winning an indulgent prize and offering generous discounts. As further encouragement to shop online, Lily O’Brien’s are also running a competition with a prize worth over €1000 which is open to all customers who shop online between November 1st and December 31st and spend £30 or €35 online.

Cloud 10 Beauty’s Season of Bargains

cloud-10-beautyCloud10Beauty is an online shop that specialises in unique, cult beauty products. It’s a brand that prides itself on unbeatable customer service while delivering unrivalled value and offers with free shipping over $/£/€40 , free returns and free samples thrown in for good measure. Cloud10Beauty are based in Ireland but ship their lovely products all over the world. This festive season they’ve been delivering extra value with flash sales, coupon codes, 12 days of Christmas competitions and huge discounts. Check out one of their tempting loyalty email marketing campaigns below: deep discounts & local currency

kennys-bookshopKennys Bookshop has sold new, used, rare, out of print and antiquarian books since 1940. While their shop is based in Galway, they also have an online bookshop which is a treasure trove for book worms around the world. Rather fantastically, Kennys Bookshop offers free delivery worldwide and when browsing their virtual bookshop, you’ll find discounts galore and a fantastic selection of books.

If you’ve visited this festive season, you’ll have been met with discounts, gift guides to suit every interest, age and genre and an unbeatable selection of books.

As payment specialists, one of our favourite things about the website is the option to pay in your local currency. gives you to option to pay in US dollar, Euro, British Pound, Australian dollar and New Zealand Dollar.

Dropchef making Christmas easy


What would Christmas be without the sharing of great food with family and friends? But, while we’re all in agreement about the importance of a Christmas feast, who among us enjoys the huge Christmas grocery shop or indeed standing in the kitchen all day figuring out how to prepare the feast?

That’s where the gourmet saviours at come in. Currently just delivering to Dublin, Dropchef is a subscription service delivering nutritionally balanced, fresh ingredients and delicious recipes weekly to your home or office. There’s no commitment, free delivery and ingredients are carefully packaged in a temperature controlled box ensuring food stays fresh. At Realex we love that it’s a subscription service with a difference, there’s no commitment so you can skip a week or put your account on hold with no charge.

And this year, to take the hassle out of Christmas day and to ensure you create the perfect Christmas dinner, Dropchef offered a limited amount of Christmas dinners, all of which catered to different budgets and family sizes.

These are just a few of our favourite festive online shops this Christmas; we’ll be back in 2017 with lots more eCommerce tips and tricks, feature stories and interviews.